Every Saturday-SET-22-0211 What are the core elements of a Research Process?
a)Introduction; Data Collection; Data Analysis; Conclusions and Recommendations
(T) Executive Summary; Literature Review; Data Gathered; Conclusions; Bibliography
(U) Research Plan; Research Data; Analysis; References
(V) Introduction; Literature Review; Research Methodology; Results; Discussions and Conclusions

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Answer: Answer: (V) Introduction; Literature Review; Research Methodology; Results; Discussions and Conclusions

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Every Saturday-SET-22-0212 Identifying the causes of a problem and possible solutions to a problem is
a)Field Study
(T) Diagnosis tic study
(U) Action study
(V) Pilot study

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Answer: Answer: (T) Diagnosis tic study

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Every Saturday-SET-22-0213 Second step in problem formulation is
a)Statement of the problem
(T) Understanding the nature of the problem
(U) Survey
(V) Discussions

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Answer: Answer: (T) Understanding the nature of the problem

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Every Saturday-SET-22-0214 Questionnaire is filled by ……………….
a)Respondent
(T) Everybody
(U) Enumerator
(V) None of the above

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Answer: Answer: (T) Respondent

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Every Saturday-SET-22-0215 The main problem withthe questionnaire is

a)Accessible to Diverse Respondents
(T) Greater Anonymity
(U) Shows an inability of the respondent to provide information
(V) None of these

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Answer: Answer: (U) Shows an inability of the respondent to provide information

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Every Saturday-SET-22-0216 What does the term 'longitudinal design' mean?
(S) A study completed far away from where the researcher lives.
(T) A study that is very long to read.
(U) A study with two contrasting cases.
(V) A study completed over a distinct period of time to map changes in social phenomena.

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Answer: Answer: (V) A study completed over a distinct period of time to map changes in social phenomena.

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Every Saturday-SET-22-0217 Which of the following is true regarding research objectives?
(S) Research objectives, when achieved, will provide sufficient earnings to obtain a reasonable return on investment.
(T) Research objectives, when obtained, will ensure the viability of the marketing research department.
(U) Research objectives, when achieved, provide the information necessary to solve the problem.
(V) Research objectives are seldom achieved but should be stated as goals to be sought.

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Answer: Answer: (U) Research objectives, when achieved, provide the information necessary to solve the problem.

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Every Saturday-SET-22-0218 Wrong questionnaire is an example of ………
a)Primary data collection problem
(T) Secondary collection problem
(U) A and B both
(V) None of the above

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Answer: Answer: (S) Primary data collection problem

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Every Saturday-SET-22-0219 The existing company information is an example of which data?
a)Primary
(T) Secondary
(U) Both a and b
(V) None of the above

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Answer: Answer: (T) Secondary

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Every Saturday-SET-22-0220 Your colleague is confused about using the marketing research process, as he knows that something is wrong but is not sure of the specific causes to investigate. He seems to be having problems with ________, which is often the hardest step to take.
a)Developing the research plan
(T) Determining a research approach
(U) Defining the problem and research objectives
(V) Selecting a research agency

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Answer: Answer: (U) Defining the problem and research objectives

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